LEGO Leadership: Executive Team, Roles and Structure

Introduction

Julia Goldin is the LEGO Group’s Chief Product & Marketing Officer. Niels B. Christiansen serves as President & Chief Executive Officer and leads the seven-member Executive Leadership Team. The published titles distinguish product and marketing, commercial operations, manufacturing, technology, finance and people responsibilities.

Verified October 7, 2026. Seven members of the Executive Leadership Team, checked against individual official biographies. Board membership is a separate scope.

Detail

Who is LEGO’s chief marketing officer?

The exact title on Julia Goldin’s official profile is Chief Product & Marketing Officer. It combines product and play experiences with brand and marketing responsibilities. Shortening it to CMO may be convenient in a search query, but the data table preserves the full published title.

Julia Goldin, Chief Product & Marketing Officer of the LEGO Group. Photo: LEGO Group. Source: official biography.

LEGO leadership roles

The roles below follow the individual official biographies linked in the source list. Responsibilities summarize the public biographies; they do not establish internal reporting lines or approval rights.

Leader	Published title	Responsibility
Niels B. Christiansen	President & Chief Executive Officer	Leads the LEGO Group and LEGO Holding.
Atul Bhardwaj	Chief Digital & Technology Officer	Leads digital strategy and products, technology infrastructure, security and data.
Carsten Rasmussen	Chief Operating Officer	Leads manufacturing, supply-chain planning, quality, engineering, procurement, distribution and facilities.
Colette Burke	Chief Commercial Officer	Leads commercial strategy, e-commerce, retail partnerships, branded retail and geographic market development.
Danielle Ottink-van den Broek	Chief People Officer	Leads people strategy, culture, workplaces and social-responsibility programs focused on learning through play.
Jesper Andersen	Chief Financial Officer	Leads finance and oversees legal, compliance, risk, strategy, transformation, business services and public affairs.
Julia Goldin	Chief Product & Marketing Officer	Leads product and play experiences, portfolio development, brand, marketing, research, licensing and partnerships.

From idea to customer: how the roles connect

1 · CREATE

Product & marketing

Julia Goldin connects consumer demand, brand, portfolio, and product choices.

2 · MAKE

Operations

Carsten Rasmussen connects planning, production, supply, and delivery capacity.

3 · SELL

Commercial

Colette Burke connects channels, markets, and customer-facing execution.

Enabling functions: Atul Bhardwaj supplies digital and technology capability; Jesper Andersen provides financial control; Danielle Ottink - van den Broek supports people and organization; Niels B. Christiansen integrates the whole system.

Role-by-role decision guide

Brand, theme, portfolio, launch messagingStart with the Chief Product & Marketing Officer organization.

Factories, supply, quality, availabilityStart with the Chief Operating Officer organization.

Retail, channels, market executionStart with the Chief Commercial Officer organization.

Platforms, data, enterprise technologyStart with the Chief Digital & Technology Officer organization.

Executive team versus Board of Directors

The Executive Leadership Team runs the company. The Board of Directors provides governance and oversight. These groups can include different people and serve different purposes, so a board member should not be presented as an operating executive unless the official material gives that person both roles.

Executive Leadership Team

Strategy execution, operating decisions, functional leadership, and business performance.

Board of Directors

Governance, oversight, major approvals, and accountability to the ownership structure.

Individual official biographies

Niels B. Christiansen

Atul Bhardwaj

Carsten Rasmussen

Colette Burke

Danielle Ottink-van den Broek

Jesper Andersen

Julia Goldin

Download the LEGO leadership spreadsheet

Seven members of the Executive Leadership Team, checked against individual official biographies. Board membership is a separate scope. The workbook records full source URLs and the verification date. It is an editorially reviewed snapshot, not an unmodified Bot export.

Download LEGO leadership Excel

Refresh LEGO records with BrowserAct

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Use Agent Built for a custom source and field list. A relevant BrowserAct template can provide a starting point when its target and output match your task. The cloud Bot is the main workflow here; CLI access is optional for developers connecting their own Agent.

1Open BrowserAct Dashboard
Click the left-side + to create a Bot, choose Build with Agent or an available Quick start entry, or paste your request into the center Agent input.

BrowserAct Dashboard for building a LEGO scraper

BrowserAct Bot creation screen, captured September 10, 2026. Interface labels may change.

2Copy the complete prompt
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Copy the complete promptUse the green Copy button. Scroll inside the prompt to review every line.

Open these official sources:
https://www.lego.com/en-us/aboutus/lego-group/management/executive-leadership-team/niels-b-christiansen
https://www.lego.com/en-us/aboutus/lego-group/management/executive-leadership-team/atul-bhardwaj
https://www.lego.com/en-us/aboutus/lego-group/management/executive-leadership-team/carsten-rasmussen
https://www.lego.com/en-us/aboutus/lego-group/management/executive-leadership-team/colette-burke
https://www.lego.com/en-us/aboutus/lego-group/management/executive-leadership-team/Danielle-Ottink-van-den-Broek
https://www.lego.com/en-us/aboutus/lego-group/management/executive-leadership-team/jesper-andersen
https://www.lego.com/en-us/aboutus/lego-group/management/executive-leadership-team/julia-goldin
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Keep record categories and organizational scopes separate. Preserve exact published titles and date labels.
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Leave missing fields blank and flag source conflicts. Deduplicate equivalent records while retaining distinct evidence types.
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Collect LEGO records with exact source scope and dates.

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