Amazon Black Friday 2025 starts Nov 20, ends around Dec 1. Learn how to make big sales with 5 strategies: analyze best sellers via Amazon scraper, and more.

Did you know that Amazon Black Friday brings in billions of dollars in sales every year, which makes holiday shopping such a big event all over the world? If you're trying to find out details like "when is Amazon Black Friday" or when the best deals happen, then you've come to the right place, because this guide has all the info you need. This event isn't just limited to one day; instead, it's a huge sale that includes really low prices, special deals that you can't find anywhere else, and a massive number of people shopping online, all of which goes on for much longer than the traditional Black Friday.

Let's jump right into the schedule for 2025 so you can plan ahead. Black Friday itself is on November 28, but Amazon's Black Friday event usually starts a bit earlier, around November 20, which is when the early deals kick off and Prime members often get first access. The main action builds up during that whole week, reaching its high point on the 28th, and then it flows right into Cyber Monday on December 1, creating a seamless stretch of savings.

While customers are out there searching for the cheapest prices and great bargains, smart sellers have a chance to turn this busy period into a major opportunity to earn a lot of money. This guide switches things over to the seller's point of view, where we'll share useful strategies that help you figure out the best products to sell on Amazon and succeed in the midst of all the sales competition. From tips on setting the right prices to ways of analyzing what your competitors are doing, we'll cover what you need to prepare and aim for the biggest profits possible.

Understanding Amazon Black Friday – Dates, Duration, and What to Expect

What Is Amazon Black Friday and Why It Matters to Sellers

Amazon Black Friday sale has changed a lot over the years, going from a simple one-day sale to a big multi-week event that attracts shoppers from all over, which gives sellers a great chance to grow their business if they get ready in advance, and it now features things like Lightning Deals that only last for a short time, special offers just for Prime members, and promotions that cover entire categories, making it easier for sellers to stand out and sell more. This is especially important for sellers because the event brings in so much traffic and spending, but you need to know the schedule to set up your promotions and stock correctly, so by understanding these dates, sellers can plan to grab attention from customers who are searching for the best products to sell on Amazon during this busy season.

When Does Black Friday Start on Amazon?

Black Friday on Amazon usually gets going in mid-November, and for 2025, the Black Friday Week deals officially start on November 20 at 12:01 am PST, which includes early access for Prime members and the first wave of promotions across categories like home, electronics, beauty, and apparel.

When Does Black Friday End on Amazon?

Officially, Black Friday on Amazon ends around Cyber Monday, which is December 1 in 2025, though a few promotions might keep going into the following days or even early December, depending on what's popular in categories like home essentials or electronics.

How Long Do Amazon Black Friday Deals Last?

These Amazon Black Friday deals generally last for about 1–2 weeks, beginning with pre-Black Friday offers around November 20, building up through Thanksgiving week to the peak on November 28, and then extending into Cyber Monday on December 1, with some promotions even lasting into early December for things like holiday essentials.

To make this clearer, here's a simple timeline in bullet-point form (you could turn this into a graphic or infographic in your blog to help readers visualize it better):

• Early November (e.g., Nov 1–19): Preview deals and early teasers start appearing.
• November 20 at 12:01 am PST: Black Friday Week kicks off with millions of deals on items like home goods, electronics, beauty products, and apparel, including up to 50% off on artificial Christmas trees, seasonal decor, Amazon devices, and select electronics, plus offers like the "Feed 5 for $25" Thanksgiving meal.
• Thanksgiving Week (e.g., Nov 24–28): The main event ramps up with Lightning Deals and category-wide promotions.
• Cyber Monday (December 1): Sales continue with more exclusive offers.
• Early December: Some deals linger, but most wrap up soon after.

During Amazon Black Friday, shoppers go crazy with huge increases in searches for things like electronics, toys, home goods, beauty items, and apparel, which means higher chances of sales for listings that are set up well with strong keywords and images. This is a top time for sellers to pull in traffic from people looking up "best products to sell on Amazon," especially if you offer deals on holiday must-haves that match what customers want, turning those searches into real purchases.

How to Prepare for Amazon Black Friday Success

As an Amazon seller, getting ready for Black Friday means thinking ahead about what you need to do to make the most of this busy time, and that starts with planning your inventory, pricing, and marketing strategies in advance so you can avoid problems like running out of stock or missing out on potential sales. This early preparation helps you handle the huge increase in shoppers who come to Amazon during the event, when traffic and orders can go up a lot compared to regular days. By focusing on these areas, you set yourself up to meet customer demand without issues, which can lead to higher profits and better reviews in the long run.

Strategy 1: Analyze Best Sellers in Your Category for Smart Product Selection and Pricing

To find the best products to sell on Amazon during Black Friday, it helps to look closely at the top performers in your niche, where you can check their product choices, how they set prices, what reviews say, and their sales rankings, which gives you a clear picture of what works well. This approach is useful because it lets you notice patterns in what customers like, so you can offer lower prices than competitors or combine items that go together to make your listings more appealing. By analyzing this data, you gain advantages like better product selection decisions, spotting pricing trends to set competitive rates, understanding review feedback to improve your offerings, and identifying sales rank patterns to predict demand—all of which help you make smarter choices for Black Friday inventory and promotions.

Recommended Tool: BrowserAct Amazon Best Sellers Scraper

A good way to do this without spending hours on manual work is by using an Amazon scraper tool like the BrowserAct Amazon Best Sellers Scraper, which automates the process of collecting real-time data on best sellers, including product titles, prices, ratings, and more, so you can easily pull information from the top 100 items in different categories without any coding needed.

• Customizable Parameters: Adjust Department to target specific categories (e.g., "Clothing, Shoes & Jewelry" or "Electronics") for focused scraping.
• Streamline Tracking: Streamline tracking of the top 100 best sellers in different categories, prices, and ratings without manual work, saving hours of effort.
• Trend Discovery: Extracts structured data like rankings and review counts from various categories to uncover best-selling products on Amazon and support strategy optimization.
• Customizable Extraction: Supports precise pricing and review extraction, functioning as an Amazon price scraper or Amazon review scraper with user-defined data fields.
• No-Code & Free to Use: Runs directly in your browser with a simple setup; no installation or coding required.
• Reliable Data Collection: Avoids blocks with a built-in IP management system, ensuring complete and uninterrupted scraping.

Actionable Tips for Implementation

• Select Category: Start by choosing your category, such as beauty or electronics, to focus the scraping on relevant best sellers.
• Scrape Top Items: Use the tool to gather data on the top 100 items, where you note pricing sweet spots like 20–50% off that attract Black Friday shoppers.
• Analyze and Adjust: Review the results to find gaps, for example, in underserved sub-niches, and update your own listings based on what you learn.
• Practical Example: If you're selling kitchenware, scrape best sellers to see why a certain blender is at the top, then set your prices to compete directly while highlighting similar features in your descriptions.

Benefits for Sellers

• Gather Market Insights: Extract product data to understand top-selling items, prices, and ratings in different categories, providing direct insights for better decision-making during Black Friday.
• Conduct Product Research: Collect data from bestseller lists to identify profitable opportunities and trending products, helping you select the best items to stock and sell.
• Track Prices and Trends: Monitor pricing, reviews, and rankings in real-time to detect emerging trends, so you can adjust your own prices competitively and optimize for Black Friday deals.
• Monitor Competitors: Systematically find and log data on competitors' products to gain a competitive edge, such as undercutting prices or improving on weak points in their reviews.
• Build Datasets for Analysis: Create structured datasets from Amazon's public product data for detailed analysis, which supports long-term strategies like bundling complementary items or targeting underserved niches.
• Overall Advantages: By doing this, you'll be better equipped to choose the best products to sell on Amazon, stay ahead in the market with data-driven decisions, and maximize profits through informed selection, pricing, and promotion tactics tailored to Black Friday demand.

Ready to uncover the best products and gain a competitive edge for Black Friday? Create a free BrowserAct account today and start using the Amazon Best Sellers Scraper. It's quick to set up, no coding required—sign up now and scrape your first dataset in minutes!

Strategy 2: Optimize Your Product Listings and Inventory Management

Once you have insights from analyzing best sellers, the next step is to improve your product listings and manage your inventory carefully, which ensures that everything looks professional and is ready for the rush of orders during Black Friday. This involves updating how your products appear online and planning stock levels based on expected demand, so you can keep up with the fast pace of sales without disruptions.

• Listing Improvements: Start with high-quality images that show your products from different angles, and use keyword-rich titles that include terms like "Black Friday deal" to help your items show up in searches.
• Enhanced Content: Add A+ content for detailed descriptions that explain benefits clearly, making your listings more informative for potential buyers.
• Demand Forecasting: Look at data from past Black Friday events to predict how much you'll sell, so you know exactly how much stock to prepare without overbuying or understocking.
• Inventory Timing: Stock up early, ideally a few months ahead, to handle the big surges in sales that happen when deals go live.
• Shipping Solution: Use Fulfillment by Amazon (FBA) to make shipping faster, which keeps customers happy and reduces the chance of negative feedback.
• Overall Impact: This combination of optimized listings and solid inventory planning helps you sell more and builds trust with buyers who expect quick delivery during high-demand times like this.

Strategy 3: Pricing and Promotion Tactics

Pricing is a key part of your Black Friday plan, so consider using methods that adjust based on the situation to keep your products attractive to shoppers. This includes setting discounts at the right times and using Amazon's built-in tools to highlight your offers, which can increase visibility and encourage more purchases.

• Dynamic Pricing: Offer tiered discounts, such as 10–30% off, and time them to match when Amazon Black Friday starts, drawing in early shoppers and keeping sales steady.
• Price Adjustments: Change prices based on what competitors are doing or how demand shifts, so your products stay competitive without losing too much profit.
• Promotion Tools: Submit your items for Lightning Deals through Seller Central to create limited-time offers that boost urgency and visibility.
• Coupon Creation: Set up coupons in Seller Central to give extra savings, encouraging quick purchases from customers browsing for deals.
• Monitoring Performance: Track how these tactics perform during the event and make changes if needed to get the best results.
• Sales Boost: These methods work together to increase your sales volume during the peak days by making your products stand out.

Strategy 4: Leverage Amazon Black Friday Ads

To get more eyes on your products, leverage advertising strategies that target the high traffic during Black Friday, which can help your listings appear more often in searches and attract paid visitors. This approach provides quick boosts in visibility to maximize your reach during the event.

• Sponsored Ads: Run Sponsored Products ads that focus on keywords like "amazon black friday" to appear in relevant searches and drive clicks directly to your listings.
• Ad Budgeting: Set budgets that align with the event's timeline, giving you a quick boost in visibility during the busiest days.
• Performance Tracking: Monitor ad results to see what's working and adjust campaigns as you go for better efficiency.
• Keyword Targeting: Choose terms related to Black Friday deals to reach shoppers who are actively looking for promotions.
• Ad Types: Explore options like Sponsored Brands or Sponsored Display ads to showcase your products in different parts of Amazon, increasing overall exposure.
• Combined Benefits: Using these ads ensures your items get seen by more people, helping you make the most of the busy season with targeted traffic.

Strategy 5: Post-Black Friday Follow-Up

After Black Friday ends, don't stop there—focus on follow-up steps to keep customers engaged and build on the sales you've made, which can turn short-term gains into ongoing success. This involves reaching out to buyers and planning for what comes next in the holiday season.

• Email Reminders: Send messages about their purchases to keep your brand in mind and encourage future buys.
• Review Requests: Ask for reviews through Amazon's system to improve your ratings and visibility for other shoppers.
• Holiday Extensions: Keep some deals active into December to capture more sales during the rest of the season.
• Sales Analysis: Look at what sold well during Black Friday to gather data for planning next year's strategies.
• Customer Retention: Use simple actions like thank-you notes or special offers for reviewers to strengthen your brand.
• Feedback Collection: Gather input from buyers to refine your approaches and turn one-time customers into repeat ones over time.

Conclusion: Gear Up Now and Crush Amazon Black Friday 2025

As we've covered, Amazon Black Friday is a huge opportunity for sellers, starting on November 20 at 12:01 am PST with early deals, peaking on November 28, and wrapping up around Cyber Monday on December 1—though some promotions last into early December.

From analyzing best sellers with an Amazon scraper to optimizing listings, setting dynamic prices, running targeted ads, and following up post-event, these strategies give you the tools to stand out and avoid common pitfalls like stockouts or missed promotions. But time is running out—with Black Friday just weeks away, start preparing today: stock up on inventory, refine your pricing, and use data to pick the best products to sell on Amazon. Don't wait until the rush hits—plan ahead to turn this into your most profitable season yet.

Ready to get a head start and make big sales? Sign up for a free BrowserAct account and try the Amazon Best Sellers Scraper right now. This no-code tool will help you scrape real-time data on top products, prices, and trends, giving you the edge to dominate Black Friday.