Template of The New Entrant Asset Finder

Brief

Scrapes agency listings from Clutch.co categories to identify new market entrants and service providers.

What does New Entrant Asset Finder do?

This template navigates to a specific category page on Clutch.co (e.g., "Web Developers" or "Marketing Agencies"). It iterates through the directory listings to extract key business details for every company present, capturing their service rates, team size, and location data.

In the context of the workflow, this template acts as the "market scanner." It provides a complete, up-to-the-minute snapshot of a specific service sector. This data is then cleaned by AI and compared against a historical database to isolate specific companies that have just appeared on the platform, flagging them as hot new leads.

What data can you scrape from Clutch ?

• Platform: Clutch.co
• Data Points:
  • Company Name
  • Website URL
  • Minimum Project Value
  • Hourly Rate Range
  • Employee Count
  • Location (City, Country)
  • Short Description

How to use New Entrant Asset Finder ?

• Run via n8n: Trigger the "Monitor Clutch categories for new agencies to Slack" workflow via the weekly schedule.
• Provide Input: Map the Clutch Category Link URL to the template's input field.
• Output: The template returns a raw list of all companies currently listed in that category.
• Next Steps: The data is passed to an AI Agent (Gemini) to standardize formatting (e.g., splitting location strings) before being stored in Google Sheets.

Why scrape Clutch ?

• Lead Generation: Identify new agencies immediately as they enter the market, often when they are most open to new partnerships.
• Competitive Analysis: Monitor specific service categories to see how many new competitors are launching and what rates they are charging.
• Database Enrichment: Build a targeted list of B2B service providers complete with verified pricing and size data.

This template is a dependency for the n8n workflow: Monitor Clutch categories for new agencies to Slack. It provides the live data required to perform the "new vs. old" comparison.