Template of B2B Contact Research

Brief

Automates the extraction of company profiles, mission statements, and news updates from corporate websites.

What does B2B Contact Research do?

This template navigates to a target company URL—typically a homepage, "About Us" page, or "News" section—and extracts the core textual content. It is designed to capture high-level business descriptions, strategic mission statements, and recent company updates or blog headlines found on the site.

In the context of the workflow, this template serves as the intelligence gatherer. It provides the raw unstructured text that the AI Agent analyzes to determine the company's "Strategic Focus" and filter for relevant news, enabling the creation of a concise executive summary without manual reading.

What data can you scrape from Company Websites ?

• Platform: Corporate Websites
• Data Points:
  • Company Description / "About Us" text
  • Mission Statement & Strategic Goals
  • Recent News / Blog Headlines
  • Key Personnel or Leadership mentions (if available on page)
  • Contact or Location details

How to use B2B Contact Research ?

• Run via n8n: Trigger the "Automate B2B lead research from Google Sheets to Airtable" workflow.
• Provide Input: The workflow maps the Page URL from the Google Sheet to the template's input field.
• Output: The template returns the scraped text content from the company's profile or news pages.
• Next Steps: The data is passed to an AI Agent (OpenRouter) to distinguish between profile data and news, and to extract strategic insights.

Why scrape Company Websites ?

• Deep Intelligence: Move beyond basic contact info to understand a company's actual strategy and recent moves.
• Efficiency: Process hundreds of prospect URLs in minutes to build a rich database for sales teams.
• CRM Enrichment: Automatically populate your CRM or Airtable with qualitative data that usually requires manual research.

This template is a dependency for the n8n workflow: Automate B2B lead research from Google Sheets to Airtable. It provides the core textual data required to generate the Airtable executive summary.