Automatically find Google Maps businesses with public local SEO gaps. Capture NAP differences, schema and location signals, contact paths, and recommended local SEO actions.
What Does Google Maps Local SEO Gap Finder Do?
The Bot searches public Google Maps using the selected industry, country, and location, opens each visible business profile, and compares public Google Maps details with bounded website name, address, phone, schema, and location signals. It returns every checked business as one flat structured row so local SEO agencies, SEO consultants, and citation management providers can review evidence, contact paths, and lead status without rebuilding the workflow.
Key Features
- Compare visible Maps and website name, address, and phone signals.
- Check LocalBusiness schema and location cues on bounded public pages.
- Return evidence-backed priorities and contact routes for local SEO outreach.
What Data Can I Extract?
| Field | Description |
|---|---|
source_rank | Original position in the deduplicated Google Maps result feed before continuation and history exclusions. |
result_rank | Position among the new business rows returned by the current run. |
business_key | Stable public deduplication key derived from the Google Maps place identity token, or from normalized business name and address when needed. |
next_start_rank | Recommended start_rank value for continuing after this business in a later run. |
business_name | Visible business name. |
maps_category | Visible Google Maps category. |
business_description | Visible public business description when available. |
business_status | Current visible operating status. |
address | Public business address. |
service_area | Visible service area when available. |
phone | Public phone number when visible. |
rating | Visible Google Maps rating. |
review_count | Visible Google Maps review count. |
google_maps_url | Public Google Maps place URL. |
website_url | Listed public business website URL. |
booking_url | Visible public booking URL when available. |
opening_hours | Visible opening hours. |
public_email | Public email found on a checked business-owned page. |
contact_page_url | Public contact page URL when found. |
contact_form_url | Public contact form URL when found. |
facebook_url | Business-owned Facebook profile URL when verified. |
instagram_url | Business-owned Instagram profile URL when verified. |
linkedin_url | Business-owned LinkedIn profile URL when verified. |
other_social_url | Another verified business-owned public social URL. |
source_pages_checked | Short list of public pages used for the row. |
contact_evidence | Where the public contact route was found. |
lead_status | Evidence-backed lead classification. |
contactability | Whether a usable public contact route is available. |
best_contact_channel | Recommended public contact channel. |
opportunity_type | Verified service opportunity represented by the row. |
opportunity_score | Evidence-based prioritization score. |
recommended_service | Service recommendation supported by the observed gap. |
lead_priority_reason | Why the business received its priority. |
evidence | Concise public evidence supporting the result. |
recommended_pitch | Short factual outreach angle. |
checked_at | UTC timestamp for the public evidence check. |
local_seo_status | Structured local seo status value returned for the checked business. |
primary_gap | Structured primary gap value returned for the checked business. |
secondary_gap | Structured secondary gap value returned for the checked business. |
maps_name | Structured maps name value returned for the checked business. |
maps_address | Structured maps address value returned for the checked business. |
maps_phone | Structured maps phone value returned for the checked business. |
website_name | Structured website name value returned for the checked business. |
website_address | Structured website address value returned for the checked business. |
website_phone | Structured website phone value returned for the checked business. |
localbusiness_schema_found | Structured localbusiness schema found value returned for the checked business. |
title_location_signal_found | Structured title location signal found value returned for the checked business. |
h1_location_signal_found | Structured h1 location signal found value returned for the checked business. |
body_location_signal_found | Structured body location signal found value returned for the checked business. |
location_signal_evidence | Structured location signal evidence value returned for the checked business. |
How to Use Google Maps Local SEO Gap Finder
Quick Start
- Open Run task.
- Choose the industry and country, enter a location, and keep the default limits for the first run.
- Review the flat business rows, public evidence, lead status, and best available contact channel.
How Does it Work?
BrowserAct constructs a Google Maps search from the visible inputs, deduplicates listings in displayed order, opens each public business page, evaluates local SEO signals, and returns one structured record per checked business.
Create Your Own Google Maps Local SEO Gap Finder
- Click the
Create Editable Duplicatebutton in the upper-right corner of the template page. - Improve the duplicated Bot only when your use case needs different evaluation logic, inputs, or output fields. If no changes are needed, copy the Bot ID from your Bot list.
- Use the BrowserAct API to invoke your Bot programmatically and retrieve the complete structured result in your application.
Why Use This Bot?
- Compare visible Maps and website name, address, and phone signals.
- Check LocalBusiness schema and location cues on bounded public pages.
- Return evidence-backed priorities and contact routes for local SEO outreach.
Who Can Use It?
Local SEO agencies, SEO consultants, and citation management providers can use the records to prioritize public-business research and evidence-based outreach.
How Many Results Can You Check?
The published default checks up to 5 businesses. You can increase max_results within the Bot's supported range; every successfully checked business is returned as its own row.
Automation and Export
BrowserAct produces structured data first. Send it downstream through the BrowserAct API, n8n, Make, Zapier, MCP-based agents, spreadsheet export, or another workflow that accepts structured records.
Need Help?
Need a different industry list, lead rule, region, or output contract? Contact BrowserAct for a customized Bot built around your workflow.
Discord: Discord Community
E-mail: service@browseract.com
