BrowserAct Smart Site Evaluation Pipeline

A Make.com Workflow for Automated Website Evaluation & Optimization

BrowserAct Smart Site Evaluation Pipeline is a Make.com–orchestrated automation designed to help teams systematically evaluate websites by automatically collecting page-level content and visual structure, then transforming them into structured SEO, UX, content, and accessibility optimization insights.This workflow is demonstrated using the GK Software website (https://www.gk-software.com/us/) as the evaluation target.

Instead of manually visiting websites, scrolling through pages, and auditing layout, copy, and calls-to-action by hand, this workflow automates the entire evaluation process inside Make—saving time while producing consistent, repeatable, and scalable website optimization analysis.

What Does BrowserAct Smart Site Evaluation Pipeline Do?

BrowserAct Smart Site Evaluation Pipeline helps growth teams, marketers, and product owners automatically audit websites and uncover actionable improvement opportunities—without manual browsing or subjective review.

When evaluating a website, understanding page structure, content clarity, navigation logic, and visual hierarchy is critical. However, manually auditing multiple pages across many sites is slow, inconsistent, and difficult to scale.

This workflow replaces that process with an end-to-end automation fully orchestrated inside Make. It coordinates website exploration, structured data extraction, AI-powered analysis, and final insight storage—allowing teams to quickly identify what is working, what is broken, and what should be improved.

The workflow starts when a website URL is provided. Make then orchestrates BrowserAct-based page exploration, AI-driven evaluation, and structured result storage in Google Sheets.

Key Features of BrowserAct Smart Site Evaluation Pipeline

Website-Level Automation

Automatically visits the website homepage, scrolls through the full page, and extracts complete textual content and visual structure.

Random Inner Page Evaluation

Navigates to a randomly selected internal page to identify consistency issues between the homepage and deeper content pages.

Full-Page Content & Visual Extraction

Captures both raw text and visual layout descriptions to enable deeper structural and UX analysis.

AI-Powered Site Evaluation

Uses AI to analyze extracted data across SEO, UX/UI, content quality, and accessibility dimensions.

Structured Issue Detection

Transforms qualitative website analysis into structured problem-and-recommendation records.

Structured Parsing & Storage

Splits AI-generated findings into clean, row-level records and saves them directly into Google Sheets.

Make-Orchestrated Execution

All iteration, workflow control, AI calls, and data storage are managed inside Make for stability and scalability.

What Data Can You Extract from Websites?

With BrowserAct Smart Site Evaluation Pipeline, you can analyze publicly accessible website content focused on structure and usability.

Website Evaluation Data

• Homepage text content
• Homepage visual layout description
• Random inner page text content
• Random inner page visual layout description
• Identified SEO issues
• Identified UX/UI issues
• Content clarity and redundancy issues
• Accessibility-related issues
• Actionable optimization recommendations

How to Use BrowserAct Smart Site Evaluation Pipeline in One Click

Using BrowserAct Smart Site Evaluation Pipeline requires no manual setup or technical configuration.

Simply provide a website homepage URL as input in Make. The workflow automatically runs page exploration, data extraction, AI analysis, and structured result storage in the background—no manual browsing, auditing, or documentation required.

Why Evaluate Websites Automatically?

Website performance is heavily influenced by content structure, navigation clarity, visual hierarchy, and accessibility consistency. Manually auditing these signals across multiple sites is inefficient and error-prone.

Automating website evaluation allows teams to:

• Identify recurring SEO and UX issues faster
• Maintain consistent evaluation standards
• Analyze websites at scale
• Generate actionable optimization insights
• Make data-driven improvement decisions

Input & Output

Input

• GK Software — https://www.gk-software.com/us/

Output

• A structured Google Sheets report containing:
• • Identified problem
  • Issue description
  • Actionable optimization recommendation

Who Is BrowserAct Smart Site Evaluation Pipeline For?

BrowserAct Smart Site Evaluation Pipeline is ideal for:

• Growth and marketing teams
• SEO and UX consultants
• Product and website owners
• Agencies performing website audits
• Teams managing multiple websites

Working Principle (How it works)

1. Trigger (Make)
   The workflow starts when a website URL is provided via Google Sheets or another Make trigger.
2. Iteration Control (Make)
   Make processes each website individually to ensure stable and scalable execution.
3. Website Exploration (BrowserAct)
   BrowserAct visits the homepage, scrolls the page, extracts full content and visuals, then navigates to a random internal page for secondary extraction.
4. AI Evaluation (AI inside Make)
   AI analyzes the extracted website data to identify SEO, UX/UI, content, and accessibility problems and generates actionable recommendations.
5. Result Storage (Google Sheets)
   Each identified problem and recommendation is stored as a structured record for review and action.